5.2Brand and online presenceSEO

Search, advertising and social media

A website nobody finds brings in no customers. We work on the site's position in search results, manage paid advertising and keep social media active, and we measure everything in enquiries generated, not in likes.

Signs you need this

  • People who search Google for what the organisation does find the competition first.
  • Money is spent on advertising, but nobody knows how many enquiries it has brought in.
  • The organisation's social media accounts have been silent for months.

When a potential customer searches for the service and the website does not appear, or appears with a confusing title, the enquiry goes elsewhere. Often the cause is not the wording: a slow or badly structured website loses ground in the results, and that is fixed one layer down, in the website itself.

We begin with a technical and content audit. We correct the structure, revise titles and descriptions and match the pages to the words customers actually type into the search box. Alongside this, we plan and manage advertising on Google and Meta platforms and post regularly on the organisation's social media, with messages aimed at the audience it wants to reach.

Every action is measured in visits, rankings, enquiries generated and cost per result. The reports come in plain language, and the budget moves to whatever demonstrably brings in customers.

How we deliver

  1. Audit

    We analyse the website, the searches that already bring visitors and where the organisation appears in the results.

  2. Plan and targets

    We set targets in enquiries, not only in visits, and divide the budget between search, advertising and social media.

  3. Website corrections

    We deal with the structure, titles, descriptions and content that need to change.

  4. Adverts and posts

    We launch the adverts on Google and Meta and post regularly on social media.

  5. Measure and adjust

    We send regular reports and move the spend towards what brings results.

What you keep

  1. A website audit report, with corrections in order of priority
  2. A campaign plan with defined targets and budget
  3. Revised titles and descriptions across the website's pages
  4. Regular reports on visits, rankings, enquiries and cost per result
Layer below4Software and web