Layer 5

Brand and online presence

How customers find you, recognise you and hear from you.

What we do on this layer

This is the layer where the technology meets the customer. The brand, the adverts and the campaigns only pay off if the website, the domain and the data underneath are in order.

5.1
Visual identity
The logo, colours and rules that give an organisation one consistent look in everything it publishes.
5.2
Search, advertising and social media
SEOBeing found in search results, with adverts measured in enquiries and social media accounts that stay active.
5.3
Email and SMS campaigns
Email and SMS to the organisation's contacts, with the list reviewed before sending and a report at the end.

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Layer below4Software and web

Brand and online presence

What we do on this layer

Visual identity

Search, advertising and social media

Email and SMS campaigns